Inbox Placement Test

Delivered Is Not Seen. Find Out Which One You Got.

Send one campaign to our seed address and see how it scores before you hit send.

Trusted by 500,000+ leading GTM teams

Three steps

Send once. Find out where it went.

Nothing to install and no ESP migration. Send to the seed list, let the engine open every mailbox, then read the folder it found.

001SEED

Send to the seed list

We give you a unique seed list of real addresses across 6 major providers. Send your campaign to that list exactly as you would to your real subscribers, no special formatting required.

002CHECK

We check every mailbox

Within minutes, our system logs into each seed mailbox and records where your email landed: primary inbox, promotions tab, spam folder, or missing entirely.

003REVIEW

Review and fix

Get a per-provider breakdown with content analysis. See exactly what to change in your email before you send to your full list, usually within 5 minutes.

The honest answer

What is an inbox placement test?

The whole page in one paragraph: what the test measures, what it cannot promise, and where the limits honestly sit.

An inbox placement test answers the question your ESP dashboard cannot: of the emails it marked delivered, how many were actually seen? You send one campaign to a seed list of real, monitored mailboxes at 6 major providers, and Verifox opens each one and records the folder your message was filed into — primary, Promotions, spam, or nowhere at all — and returns the per-provider breakdown in under 5 minutes, alongside six checks on the message itself so the number comes with a reason.

The Verifox engine

What one send to a seed list tells you

Your ESP reports delivered, which only means a server accepted the message. This reports the folder it was filed into, provider by provider.

The seed list

Real mailboxes, not a simulation

A unique seed list of monitored addresses across six providers. You send to them exactly as you would to subscribers, so the message travels through the same filters, from the same domain, carrying the same headers. Nothing is modelled or predicted.

Verifox clay fox holding an envelope beside a row of clay mailboxes, each holding a letter.
Every folder

Not just inbox or spam

Each mailbox gets opened and the actual folder recorded: primary, Promotions, Updates, spam, or nothing at all. That distinction is the whole point, because Promotions and spam are wildly different problems and most reports collapse them into one number.

Verifox clay fox presenting three coloured clay folder pockets, each holding an envelope.
The message

Why it landed where it did

Six checks on the message itself: subject-line triggers, text-to-HTML ratio, image weight, linked domains, the List-Unsubscribe header Gmail and Yahoo now require, and a rule-by-rule SpamAssassin score. A placement number without a reason is just anxiety.

Verifox clay fox inspecting a large clay envelope through a clay magnifying glass.
Before and after

Proof the fix actually worked

Change the subject, fix the header, finish the warmup ramp, then run it again. Two tests either side of a change turn “deliverability work” into a number that moved, which is the only version of it anyone can defend in a review.

Verifox clay fox pointing at a clay panel where a short grey bar is beaten by a tall green one.
One send, every folder

Everything the test sees

Nobody can read a subscriber's inbox. A seed test can tell you which folder the same message landed in across the providers that matter.

Placement engine
6

providers checked
by hand

Every result is a real delivery to a real mailbox, read after it lands.

The folder, per provider

Not one score. Where it landed at each mailbox we seed.

5 min to report

From send to a full per-provider breakdown you can act on.

4 outcomes per seed

Inbox, promotions, spam or missing, named for each mailbox.

Seed data, not subscriber data

The honest limit: seeds predict, they never read real inboxes.

Credits never expire

1,000 free on signup. 2,500 with a work email. Pay as you go after.

Start free

Sends are never stored

Read once, dropped after the report. SOC 2 · GDPR · CCPA.

Pricing

Pay once, or not at all

Most tools reset your balance every month. Verifox sells credits that sit in your account until you spend them.

FreeProve it on your own list before you spend anything.$0

forever

1,000credits on signup

No card required

2,500 with a work email

Free includes

  • All 9 checks included
  • Full API and bulk CSV
  • Catch-all confidence scoring
  • No card required
Most popular
Credit packsBuy once, spend whenever. Slide to price your list.$59

one time

10,000credits

$0.0059 eachSAVE 34%

Everything in Free, plus

  • Credits never expire
  • Verify or find from one pool
  • Up to 79% off at volume
  • No contract, no minimum
Verifox ONECredits land monthly and stack on your balance.$79

per month

15,000credits a month

$0.0053 each

Unused credits roll over

Everything in packs, plus

  • Unused credits roll over
  • Our lowest per-email rate
  • 50 requests per second API
  • Cancel anytime

One credit verifies one address; a find costs 10. All prices in USD, checkout via Stripe.

What teams are saying

Built for the teams that ship outbound

Growth leads, marketers, and engineers running real campaigns on real lists, with a verified email on every byline.

Thomas George, GTM Lead at Stripe

90% lower bill, 0.4% bounces

We were paying ZeroBounce a four-figure monthly bill and still landing 3% bounces on cold campaigns. Switched the pipeline to Verifox, dropped to 0.4% bounces, and cut the bill by more than 90%.
Thomas G.GTM Lead, Stripe
Brittany King, GTM Lead at HubSpot

Catch-all finally has a verdict

Other tools flag 30% of our B2B list as 'risky catch-all' and leave the call to us. Verifox returns a real verdict on those addresses, with a confidence score. We send more, we send safer.
Brittany K.GTM Lead, HubSpot
Dale Micallef, GTM Lead at Slack

Reputation rebuilt in 6 weeks

We had a Gmail spam-folder problem after a bad list import. Verifox cleaned the list and the warmup ran on the same engine. Back in primary inbox in six weeks. One vendor, half the cost.
Dale M.GTM Lead, Slack
Erica Kovalkoski, GTM Lead at Discord

0.7% bounce on 50k

Ran a 50,000-address outbound list through Verifox before our quarterly campaign. Bounces landed at 0.7%, sender reputation didn't move, replies were up 22% over last quarter.
Erica K.GTM Lead, Discord
Greg Lindsay, GTM Lead at OpenAI

MCP in 10 minutes

Their MCP server let me wire email verification directly into our internal Claude agent in about ten minutes. Zero glue code. No other vendor in this space has thought about that workflow.
Greg L.GTM Lead, OpenAI
Rini Vasana, Product Manager at Vercel

10k/min held under 400ms

Tested Verifox at 10,000 verifications per minute on a Tuesday morning. Latency held under 400ms median, no soft failures, no rate-limit walls. The vendor we benched throttled at 2,000/min.
Rini V.Product Manager, Vercel
Jonathan Aharon, GTM Lead at MongoDB

Hygiene that doesn't break pipeline

Our SDRs were enriching from three tools and 14% of the emails were invalid before they hit the sequencer. Verifox sits in the pipeline now and the team stopped seeing 'undeliverable' replies the next week.
Jonathan A.GTM Lead, MongoDB
Emma Fox, GTM Lead at Linear

Bulk that actually ships

Bulk upload, sorted CSV back in twenty minutes, plug into our growth stack. The half-day list-hygiene project per cohort turned into something the marketing intern runs on autopilot.
Emma F.GTM Lead, Linear
David Hare, GTM Lead at Snowflake

Scores you can act on

Verifox returns a 0-100 confidence score per address, not just a label. We thresholded at 75 for the cold sequencer, 60 for nurture, and our deliverability team finally has a knob they can tune.
David H.GTM Lead, Snowflake
Trust & compliance

Enterprise-grade security and scale

Every layer of the stack carries a third-party attestation, so you can ship into regulated industries without rebuilding your compliance posture.

  • Claymation Japanese hanko seal in jade-green clay with a twisted shimenawa rope rim, the words SOC 2 TYPE II embossed in cream clay on its face.

    SOC 2 Type II

    Independently audited to the SOC 2 Type II standard.

  • Claymation Japanese hanko seal in cobalt-blue clay with a twisted shimenawa rope rim, the word GDPR embossed in cream clay on its face.

    GDPR

    Built for the EU with full GDPR data-subject rights.

  • Claymation Japanese hanko seal in rose-pink clay with a twisted shimenawa rope rim, the word CCPA embossed in cream clay on its face.

    CCPA

    California opt-out, do-not-sell, plus DSAR handling.

  • Claymation Japanese hanko seal in terracotta clay with a twisted shimenawa rope rim, the text ISO 27001 embossed in cream clay on its face.

    ISO 27001

    Information security held to the ISO 27001 standard.

  • Claymation Japanese hanko seal in lilac-purple clay with a twisted shimenawa rope rim, the text ISO 42001 embossed in cream clay on its face.

    ISO 42001

    AI governance aligned to the new ISO 42001 standard.

Free field manual

The Dead List

An investigation into the money leaking out of your list - and the nine checks that decide whether your email is read, or never arrives at all.

The Dead List field manual, held up by the Verifox fox
Get the free manual

57 pages, free PDF, no signup

Before you seed

Placement, answered straight

How seed lists work, whether Promotions counts as a loss, how predictive the results really are, and what to fix first when the report comes back red.

What is an inbox placement test?

An inbox placement test sends your email to a seed list of real mailboxes at major providers, then checks each one to record where the message landed: primary inbox, Promotions tab, spam folder, or nowhere at all. It measures the actual outcome of a send, per provider, instead of inferring it from open rates after the damage is done. Verifox covers 6 providers and returns the report in under 5 minutes.

How does a seed list work?

A seed list is a set of real, monitored email addresses spread across Gmail, Outlook, Yahoo, Apple Mail, AOL, and Google Workspace. You add those addresses to your send exactly as if they were subscribers. Our system then opens each seed mailbox and logs the folder your email arrived in. Nothing is simulated: the message travels through the same filters your real subscribers’ mail does.

Is landing in Gmail's Promotions tab as bad as spam?

No. Promotions is still the inbox; subscribers see it, and engaged readers open it. Spam is invisible by default and actively damages sender reputation when messages sit unread. Treat Promotions as a tab-optimization problem (fewer images, fewer links, more personal tone) and spam as an emergency. If your mail sits in spam at multiple providers, start with email warmup and authentication, not subject-line tweaks.

How is a placement test different from a deliverability test?

A placement test measures the outcome: it checks real mailboxes and reports the folder your email landed in at each provider. A deliverability test audits the inputs: DNS, authentication, blacklist status, server setup. A spam check scores the message content alone. Run the input tests to find what to fix, then the placement test to confirm the fix worked.

Do seed list results predict placement on my real list?

Directionally, yes; exactly, no. Seed mailboxes share your real subscribers’ filters but not their engagement history, so an address that opens you weekly will place slightly better than the seed result, and a dead list will place worse. The biggest gap comes from list quality itself: 20 to 40% of B2B lists fail at catch-all domains. Clean the list with email verification before reading too much into either number.

Which providers does the inbox placement test cover?

Six: Gmail, Outlook, Yahoo, Apple Mail, AOL, and Google Workspace. Consumer Gmail and Google Workspace are tracked separately because their filtering behaves differently; Workspace admins layer custom rules on top of Google’s defaults. Each provider’s result shows inbox, spam, and missing percentages plus tab placement where the provider has tabs, so you see exactly which audience segment is at risk.

What should I fix first if the test puts me in spam?

Authentication, then reputation, then content, in that order. Confirm SPF, DKIM, and DMARC all pass with the DMARC, DKIM, and SPF checker; unauthenticated mail loses before content is even read. Next, check whether your domain or IP is listed with the domain spam checker or blacklist check. Only then rework the content warnings from the placement report.

How often should I run an inbox placement test?

Before every major campaign at minimum, and monthly as a baseline even when nothing changes, because provider filters update quietly and placement drifts without warning. Add an extra test after any change to your template, sending domain, or ESP. Teams on pay-as-you-go credits typically budget a handful of tests per month per sending domain; credits never expire, so an unused month is never wasted.

Is the inbox placement test free to try?

Yes. Signing up is free, takes no card, and includes 1,000 credits, or 2,500 if you register with a work address. That covers your first placement tests plus enough verification to clean the list you are about to send to. When you outgrow the free credits, volume pricing is shown for your region on the pricing page.

Can I automate placement tests through the API?

Yes. Every test can be triggered and collected over REST, so you can run a placement check as a pre-send gate in your campaign pipeline and fail the deploy if inbox rate drops below your threshold. Endpoint shapes and auth are in the API docs. AI agents can drive the same engine through the native MCP server with no glue code.