Email Warmup

Warm Your Domain Before You Send.

Real mailboxes hold real conversations with your inbox, lifting a new domain from 5 sends a day to 150 over 30 days.

Talk to us about warmup

Warmup runs as a managed program today. Book 30 minutes and we will tell you whether your domain needs it at all.

Trusted by 500,000+ leading GTM teams

Three steps

Connect an inbox. Let it warm itself.

Nothing to install and no password to hand over. Connect once over OAuth and the ramp runs on its own until the domain is ready.

001CONNECT

Connect your inbox

Link Gmail, Outlook, or any SMTP provider over OAuth in about 30 seconds. We never see or store your password, and you can revoke access from your provider at any time.

002ENGINE

Real mailboxes write back

Our network of real inboxes exchanges genuine conversations with your account: messages get opened, answered, starred, and rescued from spam folders when providers misfile them.

003VERDICT

Your reputation climbs

Providers see authentic engagement, opens, replies, multi-turn threads, and your sender score improves day by day until the domain is ready for real campaign volume.

The honest answer

What is email warmup?

The whole page in one paragraph: what the ramp does, what it cannot do, and where the limits honestly sit.

Email warmup is the practice of starting a new domain at tiny sending volume and raising it gradually while generating the engagement signals mailbox providers trust: opens, replies, and multi-turn threads. Gmail, Outlook and Yahoo treat every unknown domain as a suspect, because there is no sending history to prove otherwise, and a jump from zero to thousands overnight is the single clearest spam signal a filter watches for. Verifox connects your inbox over OAuth and runs that ramp automatically, from 5–15 emails a day in week one to 80–150 a day by week four.

The Verifox engine

What warming an inbox actually involves

Competitors describe this as a slow ramp and leave it there. Four mechanics do the work, and the spam rescue is the one most tools cannot perform.

The network

Real mailboxes, not bots

Your inbox exchanges genuine multi-turn conversations with a network of consenting real mailboxes across every major provider. No headless browsers, no simulated opens. Providers weigh a reply far heavier than an open, which is why the threads run several turns deep.

Verifox clay fox beside three clay mailboxes passing a green-ticked envelope between them.
Spam rescue

Pulled back out of spam

When a provider misfiles one of your warmup messages, a real recipient opens the spam folder, marks it not-spam, and replies. That correction is the single strongest signal you can send a filter, and it is the part a simple send-and-open loop cannot do.

Verifox clay fox lifting a green-ticked clay envelope back out of a grey waste bin.
Per provider

One ramp, four rulebooks

Gmail weighs engagement, Outlook watches complaint rates, Yahoo wants daily consistency, and Apple Mail hides opens entirely so it leans on authentication. The engine tunes send timing and reply behaviour per receiver rather than running one flat schedule at all of them.

Verifox clay fox presenting four differently coloured clay mailbox panels, each holding an envelope.
The score

Watch the number move

A reputation score per connected inbox, updated daily, with send and reply counts and every spam-folder rescue logged behind it. The same numbers come back from the REST API, so you can gate a campaign launch on the score instead of on a hunch.

Verifox clay fox pointing at a clay panel where a green line climbs in steps over rising bars.
One ramp, every provider

Everything the warmup builds

Reputation is earned in a sequence, not bought. The ramp raises volume only as fast as the providers watching you will accept it.

Warmup engine
30

days from cold
to inbox-ready

Every step up is gated on the reputation score, never on the calendar alone.

A schedule, not a guess

Every day's volume set by what the last day earned.

5→150 emails a day

Where the ramp starts and where it lands, step by step.

80+ reputation score

The gate each stage has to clear before volume rises.

Any provider, one program

Google, Microsoft, or your own server. Same ramp logic.

Credits never expire

1,000 free on signup. 2,500 with a work email. Pay as you go after.

Start free

Mailboxes are never stored

Warmed through your own account. SOC 2 · GDPR · CCPA.

Pricing

Pay once, or not at all

Most tools reset your balance every month. Verifox sells credits that sit in your account until you spend them.

FreeProve it on your own list before you spend anything.$0

forever

1,000credits on signup

No card required

2,500 with a work email

Free includes

  • All 9 checks included
  • Full API and bulk CSV
  • Catch-all confidence scoring
  • No card required
Most popular
Credit packsBuy once, spend whenever. Slide to price your list.$59

one time

10,000credits

$0.0059 eachSAVE 34%

Everything in Free, plus

  • Credits never expire
  • Verify or find from one pool
  • Up to 79% off at volume
  • No contract, no minimum
Verifox ONECredits land monthly and stack on your balance.$79

per month

15,000credits a month

$0.0053 each

Unused credits roll over

Everything in packs, plus

  • Unused credits roll over
  • Our lowest per-email rate
  • 50 requests per second API
  • Cancel anytime

One credit verifies one address; a find costs 10. All prices in USD, checkout via Stripe.

What teams are saying

Built for the teams that ship outbound

Growth leads, marketers, and engineers running real campaigns on real lists, with a verified email on every byline.

Thomas George, GTM Lead at Stripe

90% lower bill, 0.4% bounces

We were paying ZeroBounce a four-figure monthly bill and still landing 3% bounces on cold campaigns. Switched the pipeline to Verifox, dropped to 0.4% bounces, and cut the bill by more than 90%.
Thomas G.GTM Lead, Stripe
Brittany King, GTM Lead at HubSpot

Catch-all finally has a verdict

Other tools flag 30% of our B2B list as 'risky catch-all' and leave the call to us. Verifox returns a real verdict on those addresses, with a confidence score. We send more, we send safer.
Brittany K.GTM Lead, HubSpot
Dale Micallef, GTM Lead at Slack

Reputation rebuilt in 6 weeks

We had a Gmail spam-folder problem after a bad list import. Verifox cleaned the list and the warmup ran on the same engine. Back in primary inbox in six weeks. One vendor, half the cost.
Dale M.GTM Lead, Slack
Erica Kovalkoski, GTM Lead at Discord

0.7% bounce on 50k

Ran a 50,000-address outbound list through Verifox before our quarterly campaign. Bounces landed at 0.7%, sender reputation didn't move, replies were up 22% over last quarter.
Erica K.GTM Lead, Discord
Greg Lindsay, GTM Lead at OpenAI

MCP in 10 minutes

Their MCP server let me wire email verification directly into our internal Claude agent in about ten minutes. Zero glue code. No other vendor in this space has thought about that workflow.
Greg L.GTM Lead, OpenAI
Rini Vasana, Product Manager at Vercel

10k/min held under 400ms

Tested Verifox at 10,000 verifications per minute on a Tuesday morning. Latency held under 400ms median, no soft failures, no rate-limit walls. The vendor we benched throttled at 2,000/min.
Rini V.Product Manager, Vercel
Jonathan Aharon, GTM Lead at MongoDB

Hygiene that doesn't break pipeline

Our SDRs were enriching from three tools and 14% of the emails were invalid before they hit the sequencer. Verifox sits in the pipeline now and the team stopped seeing 'undeliverable' replies the next week.
Jonathan A.GTM Lead, MongoDB
Emma Fox, GTM Lead at Linear

Bulk that actually ships

Bulk upload, sorted CSV back in twenty minutes, plug into our growth stack. The half-day list-hygiene project per cohort turned into something the marketing intern runs on autopilot.
Emma F.GTM Lead, Linear
David Hare, GTM Lead at Snowflake

Scores you can act on

Verifox returns a 0-100 confidence score per address, not just a label. We thresholded at 75 for the cold sequencer, 60 for nurture, and our deliverability team finally has a knob they can tune.
David H.GTM Lead, Snowflake
Trust & compliance

Enterprise-grade security and scale

Every layer of the stack carries a third-party attestation, so you can ship into regulated industries without rebuilding your compliance posture.

  • Claymation Japanese hanko seal in jade-green clay with a twisted shimenawa rope rim, the words SOC 2 TYPE II embossed in cream clay on its face.

    SOC 2 Type II

    Independently audited to the SOC 2 Type II standard.

  • Claymation Japanese hanko seal in cobalt-blue clay with a twisted shimenawa rope rim, the word GDPR embossed in cream clay on its face.

    GDPR

    Built for the EU with full GDPR data-subject rights.

  • Claymation Japanese hanko seal in rose-pink clay with a twisted shimenawa rope rim, the word CCPA embossed in cream clay on its face.

    CCPA

    California opt-out, do-not-sell, plus DSAR handling.

  • Claymation Japanese hanko seal in terracotta clay with a twisted shimenawa rope rim, the text ISO 27001 embossed in cream clay on its face.

    ISO 27001

    Information security held to the ISO 27001 standard.

  • Claymation Japanese hanko seal in lilac-purple clay with a twisted shimenawa rope rim, the text ISO 42001 embossed in cream clay on its face.

    ISO 42001

    AI governance aligned to the new ISO 42001 standard.

Free field manual

The Dead List

An investigation into the money leaking out of your list - and the nine checks that decide whether your email is read, or never arrives at all.

The Dead List field manual, held up by the Verifox fox
Get the free manual

57 pages, free PDF, no signup

Before you connect

Warmup, answered straight

How long it takes, whether it is safe, what it costs, and the blacklist question everyone asks too late. Real numbers, no hedging.

How long does email warmup take?

Plan on 30 days for a brand-new domain: roughly 5 to 15 emails a day in week one, doubling each week until you reach 80 to 150 a day by week four. A dormant domain with some history can often ramp in two to three weeks. Confirm the result with an inbox placement test before you launch real volume.

Does email warmup work with Gmail, Outlook, and Yahoo?

Yes. Gmail and Microsoft 365 connect over OAuth, and any other provider connects over standard SMTP and IMAP. The ramp is tuned per receiver: Gmail rewards opens and replies, Outlook watches complaint rates, Yahoo wants steady daily consistency, and Apple Mail leans on authentication because Mail Privacy Protection hides opens. One warmup program covers all of them at once.

Is email warmup safe for my account?

Yes, by design. The connection is OAuth only, so we never see or store your password, and you can revoke access from your provider dashboard at any moment. Warmup pauses itself automatically if it detects bounces, blocks, or unusual provider responses. Verifox is SOC 2 Type II audited, and warmup messages stay inside the network of consenting mailboxes; no real contact ever receives one.

Do I need SPF, DKIM, and DMARC before starting warmup?

Yes, all three, before day one. Authentication tells providers the mail is genuinely yours; without it, even perfect engagement signals get discounted. Run a DMARC, DKIM, and SPF check to confirm your records, then keep DMARC monitoring watching your reports so a record change never silently undoes a month of domain warming.

Can I send real campaigns while warming up?

Not in the first two to three weeks. Promotional blasts mixed into a warmup ramp look exactly like the spike behavior filters punish. Wait until your reputation score stabilizes above 80, then introduce campaigns at moderate volume. Use the quiet weeks to clean your list with the 9-point email verification engine, since 20 to 40% of B2B lists fail at catch-all domains.

What sending volume should a new domain start at?

Five to fifteen emails a day in week one. That sounds uselessly small, but it is the volume an unknown domain can send without tripping spike detection, and the high reply rate on those few messages is what builds trust. From there the safe pattern is to roughly double each week: 15 to 40, then 40 to 80, then 80 to 150 a day by week four. Verifox handles the schedule automatically.

Does warmup still work now that providers know about it?

Partly, and it is worth being straight about this. Mailbox providers are aware that warmup networks exist, and engagement from a pool of cooperating mailboxes carries less weight with them than engagement from your actual customers does.

What it still does reliably is establish a sending pattern: a domain that ramps gradually and gets replies looks nothing like one that appears from nowhere at ten thousand a day. Warmup is the floor, not the ceiling. Real engagement from a verified list is what carries you past it.

What if my domain is already on a blacklist?

Delist first, warm second. Warmup cannot remove a blocklist entry, and sending from a listed domain damages reputation further. Run a free email blacklist check to see exactly which lists name you, work through each delisting process, then start the ramp. Afterwards, automated blacklist monitoring alerts you on the first new hit instead of the first bounced campaign.

When can I stop warming up an inbox?

After 30 days at target volume you can taper warmup down, but most senders keep a low background level running permanently. Reputation is a moving average: a quiet month, a list-quality slip, or a provider policy change can erode it, and a trickle of guaranteed positive engagement smooths those dips. Check where your mail actually lands anytime with the email deliverability tester.

How much does email warmup cost?

Your first warmup inbox is included free, no card required, and you can add more inboxes whenever you need them. Additional inboxes and verification credits are priced for your region on the pricing page. Signup also includes 1,000 free verification credits, or 2,500 with a work email, and credits are pay-as-you-go and never expire.

Can I track warmup progress through the API?

Yes. The REST APIexposes each connected inbox's reputation score, daily send and reply counts, and spam-folder rescues, so you can pipe warmup status into your own dashboards or gate campaign sends on it. AI agents can do the same through our native MCP server with no glue code.